Jayne Wayne Design’s SEO Essentials
We’ve been building websites since 2007. Over the years, we’ve picked up a few tricks of the trade that we use to our clients benefit. Our SEO Essentials program ensures our clients get great SEO results without the high monthly premium of most SEO services.
Google Analytics Installation and reporting.
Once installed, we have access to data that allows you to make some very strategic decisions with the data we continue to compile:
- Where should you spend your advertising dollars?
- Where do your web visitors live?
- How many of your visitors are using mobile devices?
- What pages are of most interest to your customers?
- How do your clients behave when they arrive at your site? What pages are they clicking on?
- On which pages are they exiting?
That’s just the start of the valuable information available with Google Analytics, but the additional benefits are invisible. While the above information is extremely valuable, simply installing Google Analytics gives your website an incredible boost and vote of confidence with Google. You’ll be ranked higher overall, and crawled and indexed much sooner than you would have without this great benefit.
Google Webmaster Tools
Out of the many SEO tools, Google Webmaster Tools is one of the most useful. Like Google Analytics, it comes from Google itself and it offers lots of vital SEO insights. Our SEO Essentials program ensures your website is validated with Google Webmaster tools which goes to work immediately to monitor and assist with maintaining the health and ranking of your website.
Once validated, we use the following tools to manage your website’s rank and status:
Search Queries, Links to Your Site, Crawl Errors, Keywords, Sitemaps, and 404 management
The bottom line is, that if Google perceives that your website isn’t being managed, your ranking will suffer. Using all these valuable tools helps us enure your clean bill of health with Google. That’s the first and most important step to maintaining your ranking status and therefore the health of your business.
Local Schema / SEO Footer. For our SEO Essentials clients, we install local-schema footer at the bottom of each web page. This local schema indicates to Google and other browsers your exact location, hours of operation, local phone number, and any other available local indicators that will solidify your business locally. Additionally, your business will be registered which helps boost your local credibility!