Search engine optimization is part science and part art. Remember that search engine optimization is a relatively new science and requires both client interaction, monitoring, and ongoing care for ongoing improvement. It is just one part of an online marketing strategy, but it is the fundamental part. Search Engine Optimization is the process of optimizing a website for high search engine rankings for a particular search term or set of search terms.
Search engine optimization is the single most effective thing one can do to market a website on the internet. SEO is the single most effective way to drive more qualified traffic to your site and works better than any other free traffic method. Search engine optimization is not about "fooling" search engines. It's about making it easier for the search engines to rate and rank your website amongst other things and other competitors.
We believe in transparency with regard to our SEO program. We want you to be aware of your stats, your placement, and your ongoing analytics reports. We provide tutorials to help you understand your analytics and encourage open lines of communication with regard to changes in your company that will affect the the clientele base you seek.
- Analytics Tracking Installation on all your website pages.
- Monthly Detailed Analytics Report emailed directly to you.
- Alerts you (and us) to traffic high or low trends.
- Access to daily Analytics data generation.
- Video tutorial describing how to get the most of your monthly Analytics reports.
- Site Map generation and implementation to allow browser 'spiders' to easily and often crawl your website (two key components to successful ranking).
- Enrollment into the Webmaster Tools-A watchful eye that generates continuous reports and red-flag errors on your site. These are problems that, if gone unattended, will result in lower ranking results with browsers. Your site will be monitored and problems resolved.
- Monthly browser submission to keep your website current and active with browsers.
- Enrollment into listings like Goggle Maps, whitepages.com, and the Superpages, and numerous other listings.
Analytics can help you monetize your business goal and determine your Return On Investment.
- Are you wasting money on pay-per-clicks?
- Are your online Yellow Pages and other paid online listings worth your advertising dollars?
- Is the money you're spending trying to direct people to your website actually getting you traffic? If so, are those visitors your optimum target audience for your business goals?
- What percentage of people who find you by certain criteria make a purchase, request services, book a reservation, or contact you?
- How many purchasers are return visitors versus new visitors? Who should you be directing your attention toward: new visitors, return visitors, or both?
- Should you reevaluate or refine your target audience?
- How many people who came from a particular website purchased products from your site, contacted you, made a reservation, etc?
- What percentages of people who visit your site make a purchase, book a reservation, or request services?
- How many more targeted visitors per day would it take to meet your sales goals?
- What aspect of your visitors increased or decreased daily, monthly, or annually?
- What kind of information on your website generates more quality visitors?
...and much, much more.
Analytics Generate Essential Information
- How people find your site.
- What keywords they use to find your site.
- How long they stayed on your site.
- How many visitors 'bounced' out of your site.
- How many pages they visited.
- What sites are sending you traffic.
- In country, city, state or region your visitors live.
- Track, daily, detailed information about your visitors, their computers, their browsers, their internet speed...etc.
- Generate a side-by-side comparison of targeted dates.
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