SEO Essentials is an SEO and website maintenance program that keeps your website fresh, healthy, and alive in the eyes of browsers like Google. Browsers rank websites that are maintained better than websites that are stagnant or in disrepair. Some typical telltale signs of disrepair are things like 'Missing Page' or 404 errors, broken links etc. These kinds of errors, if left unattended to, will prompt browsers to punish your website as a whole. Whether you've had keyword Search Engine Optimization work implemented in your website or not, this program is essential for the overall health of your website.

• Analytics Tracking Installation on all your website pages.
• Monthly Detailed Analytics Report emailed directly to you.
• Alerts you (and us) to traffic high or low trends.
• Access to daily Analytics data generation.
• Video tutorial describing how to get the most of your monthly Analytics reports.
• Site Map generation and implementation to allow browser 'spiders' to easily and often crawl your website (two key components to successful ranking).
• Enrollment into the Webmaster Tools—A watchful eye that generates continuous reports and red-flag errors on your site. These are problems that, if gone unattended, will result in lower ranking results with browsers. Your site will be monitored and problems resolved.
• Monthly browser submission to keep your website current and active with browsers.
• Enrollment into listings like Google Maps, whitepages.com, and the Superpages, and numerous other listings.

Analytics can help you monetize your business goal and determine your Return On Investment.

• Are you wasting money on pay-per-clicks?
• Are your online Yellow Pages and other paid online listings worth your advertising dollars?
• Is the money you’re spending trying to direct people to your website actually getting you traffic? If so, are those visitors your optimum target audience for your business goals?
• What percentage of people who find you by certain criteria make a purchase, request services, book a reservation, or contact you?
• How many purchasers are return visitors versus new visitors? Who should you be directing your attention toward: new visitors, return visitors, or both?
• Should you reevaluate or refine your target audience?
• How many people who came from a particular website purchased products from your site, contacted you, made a reservation, etc?
• What percentages of people who visit your site make a purchase, book a reservation, or request services?
• How many more targeted visitors per day would it take to meet your sales goals?
• What aspect of your visitors increased or decreased daily, monthly, or annually?
• What kind of information on your website generates more quality visitors?

...and much, much more.